If you add your client’s pages and ad accounts to your Business Manager, they’ll have limited access to their own business assets. While you can use Business Manager to manage clients’ Facebook pages and ad accounts, it’s important to use the Request Access option rather than the Add Page option. If you manage Facebook pages for clients or other businesses, you can also request access to someone else’s page. You can add an existing Facebook business page or create a new one. In this step, you have a couple of different choices. This information includes your business’s legal name, address, phone number, and website. Once you’ve confirmed your account, it’s time to add your business details. Check your email for a message with the subject line “Confirm your business email.” Within the message, click Confirm Now.Ĥ. You’ll also need to add your name and business email to verify the account. To create your business account in Business Manager, enter your business and account name. You can log into your Facebook or Instagram account or create a new account.Ģ. Now that those steps are squared away, let’s go over the steps to set up your Meta Business Manager account. You can only create up to two Business Manager accounts.Your personal account is used to log in and confirm your identity. You must have a personal Facebook account to create a Facebook Business Manager account.How to set up Meta Business Manager in 10 stepsīefore you create your Meta Business Manager account, it’s important to note a couple of requirements: If you find yourself in one of these situations, let’s go over how to set up your Meta Business Manager account. You work with external vendors: Do you work with a marketing agency or freelance social media manager to help create, run, or manage your Facebook Pages or ads? Meta Business Manager makes it easy to give access to external team members while ensuring you and your business maintain ownership of all your assets.You manage multiple assets or accounts: If you manage multiple Facebook or Instagram assets such as Facebook Pages, ad accounts, or apps for your business, then having one central platform helps keep everything organized.Your audience won’t see your personal Facebook information - they’ll only associate your brand with the information you choose to share such as your name, work email, and Pages and ad accounts. You’re a creator or business owner: In addition to helping you organize and manage your business, Business Manager helps separate your brand from your personal account.Business Manager makes it easy for multiple people to access and manage your Facebook or Instagram business pages. You’re a brand social media manager: If you’re a social media manager or another marketing team member at a business, then Meta Business Manager is the tool you need.Here are a few reasons to create an account: There are several scenarios you may be in where you’d benefit from having a Meta Business Manager account. Why should you create a Meta Business Manager account? If you’re still unsure if setting up a Meta Business Manager account is right for you, let’s go over who should use it and why. It keeps your business activities separate from your personal profile, so you don’t have to worry about posting in the wrong place (or getting distracted by cat videos when you’re trying to work).It allows you to give vendors, partners, and agencies access to your pages and ads without handing over ownership of the assets.It’s a central place to track Facebook and Instagram ads, with detailed reports showing how your ads perform.Here are some of the key functions of Business Manager: You can also control multiple users’ access to your Facebook page and assets, along with additional resources like your Instagram account and product catalogs. Meta further explains that Business Manager “helps advertisers integrate Facebook marketing efforts across their business and with external partners.”īasically, it’s a central dashboard to manage all of your Facebook marketing and advertising activities. What is Facebook Business Manager (aka Meta Business Manager)?įacebook Business Manager, now called Meta Business Manager, is a free platform that helps you manage and organize your business on Facebook. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
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